TikTok is introducing a new feature that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This step comes as the service revealed that it now features in excess of 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a widespread release. This development comes amid a increase in AI content, spurred by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding content creators on a competing service only show AI-generated videos. A large amount of this output is classified as low-quality AI content, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to educational videos, and we aim to give people the option to see more or less of that, depending on their own likes,” said a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its app labeled as artificially created. Overall, over 100 mn media items are submitted to the platform every day, making AI content a minor portion of its total content library.
User Control Features
Viewers will be capable of reduce or increase the level of AI-generated videos they view by opening the content preference feature in the platform and selecting AI-made media. Other topics that currently be modified under the setting encompass politics, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies require creators to identify “realistic” AI-made content, and it bans malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the platform will now attach an AI-generated label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from trying to bypass the tagging system.
Educational Initiatives
The company is furthermore establishing a $2m educational fund for experts and institutions to develop educational content about using AI responsibly. This initiative will assist non-profit groups focused on educating computer science.
Platform Protection
The video-sharing app has justified its moderation strategy, during controversy over proposals to cut jobs for a large number of content moderators in the United Kingdom. It is expected to cut a significant number of roles in its user protection division in its British office, with labor groups and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can shield workers by eliminating the most harmful content before it is viewed by staff. TikTok reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference work at speed.”
